General observations by LJT about many C-store Managers

Systems and Processes:

Few managers have systems and processes in place to create consistency of operations:

  • Recruiting and hiring methods
  • Coaching new and existing employee techniques
  • Daily accounting procedures
  • Shrinkage management
  • Inventory controls
  • Vendor management
  • C-store sales analysis and plans for growth
  • Image and customer service
  • Effective suggestive selling techniques

Recruiting, Interviewing and Hiring:

Few managers have a consistent method in recruiting quality employees Few managers have a interview process in place aimed for consistency in hiring quality employees Many managers are not getting the correct information from a candidate during the questioning process which matches the right person available to be position to be filled

Coaching new and existing employees:

Lack skills in creating a good working environment Lack skills in motivating employees Lack skills in training employees for consistent customer service Lack skills in communication of products, promotions and image

Growing store sales:

Lack retailing skills including product selection, vendor management, inventory management, and merchandising.

Handmade signs, poor displays, and the wrong merchandise in the wrong place costs dealers thousands of dollars monthly in sales and profits.

Poor marketing skills in advertising, and promotions.

Auditing and accounting:

Lack skills in shift audits, journal tape and video camera audits
Lack understanding of the daily shift and sales reports and how they relate to growing the store sales
Lack skills in converting daily/monthly information to opportunity for sales growth

Safety and Security:

Many managers are not following recommended safety procedures such as:
Cash and drop controls
Site safety
Food safety and expired products removal
Vendors
Customer and employee theft controls
Robbery deterrence

Inventory Management:

Managers let vendors inventory their store which leads to:
Overstock
Reduced inventory turns
Poor selection of products
Vendor theft
Decrease of cash flow in the business
Incorrect pricing and product margins

Register Now!

Back